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Jackpot of ideas: the International Dairy-Deli-Bake 2003 is a sure bet for providing key information and strategies to help build business.

Article Excerpt
In these days of continuing industry consolidation and increasing competition, there's not a company in the industry that can afford to rest on its oars. The International Dairy-Deli-Bake 2003, which takes place June 1 through 3 at the Las Vegas Convention Center, Las Vegas, NV, will help keep business moving forward by offering actionable ideas, opportunities to strengthen ties with customers and to make new business relationships, exhibits of new products, and a variety of merchandising strategies.

Sponsoring the 39th annual seminar and expo is the International Dairy-Deli-Bakery Association (IDDBA).

Seminar program highlights

This year's seminar program offers something for everyone, and show managers say the program speakers will captivate the audience. For example, on Sunday, June 1, from 8 to 9:15 a.m., a deli mini symposium takes place. Harold Lloyd, president of H. Lloyd and Associates, will cover new deli product trends, packaging, category trends (includes sandwiches, deli trays, foods to go, etc.), and competing foodservice providers such as sandwich shops, bakery cafes, and other meal outlets. His session is entitled "The deli jackpot: Betting with the customer." During "The deli jackpot: Winning the merchandising game" portion of this symposium, a panel of top-notch retailers will show attendees how to use great merchandising, promotions, and excellent products to...