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It''s a wrap: in-store packaging of meat and poultry products continues, with more sophisticated materials and appearances.

Article Excerpt
The days of white butcher's paper or foam trays with parsley sprigs and loose-fitting plastic wrap have not quite gone the way of the buggy whip, but today's meat and poultry products packaged at the retail level certainly don't look like your parents' cuts. For that matter, despite proclamations that case ready is the one and only wave of the future, most retailers package at least some, if not a majority, of items in the back room or at a store-owned processing facility.

As with the refrigerated meat case itself, it is a decidedly mixed bag when it comes to package diversity. Although more crowded than ever before by branded products, private-label packages still serve as an important anchor and showpiece.

"A lot of people are talking about--and looking into--case ready, but there is still the alternative for back-room wrapped and processed meats," says Richard Douglas, director of marketing for Cryovac's rigid packaging and absorbents division in Duncan, SC. "We're lucky enough as a company to participate in both sides of the equation."

Other packaging suppliers agree that retail customers continue...

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