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Winn-Dixie launches new beef campaign.

Publication: Meat Retailer
Publication Date: 01-MAR-03
Format: Online - approximately 133 words
Delivery: Immediate Online Access
Full Article Title: Winn-Dixie launches new beef campaign.(Meat Bites)(Brief Article)

Article Excerpt
Winn-Dixie Stores Inc., Jacksonville, FL, launched a new campaign for its signature WD Brand Prestige Beef.

Campaign elements include:

* Clear, concise labeling information. Each label will be color-coded according to beef type and particular cooking method.

* Helpful advice and ideas. Labels include cooking and safe-handling instructions.

*...

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