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Pork product evolution: new offerings reflect evolving industry trends.

Publication: Meat Retailer
Publication Date: 01-AUG-03 		Format: Online - approximately 1000 words
Delivery: Immediate Online Access
Full Article Title: Pork product evolution: new offerings reflect evolving industry trends.(special report: State of the Meat Case 2003)

Article Excerpt
The year's most innovative new pork industry products fit the case-wide trend of branded, value-added products. Five ready-to-serve pork products topped the rankings at this year's second annual Consumer's Choice Pork Awards, sponsored by the National Pork Board (NPB) and judged by consumers.

"Every single product that won was a pre-cooked product; it seemed to point out that the convenience was foremost in consumers minds. The suppliers are getting better and better at creating convenience, without sacrificing taste," says Karen Boillot, NPB's director of retail marketing. Des Moines-based NPB is the producer-funded association and the force behind the popular ad campaign: "Pork. The Other white Meat."

Consumers picked the top-five products based on taste, product appeal, fit to lifestyle trends, and purchase intent from a field of 10 chosen by industry experts from 80 retail product submissions. Beyond convenience, judges appreciated the flavor profiles as "close to homemade," says...

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