Home | Business News | Browse by Publication | M | Meat Retailer

Beef indulgence: meat cases stocking a variety of beef for demanding consumers.

Publication: Meat Retailer
Publication Date: 01-AUG-03 		Format: Online - approximately 926 words
Delivery: Immediate Online Access
Full Article Title: Beef indulgence: meat cases stocking a variety of beef for demanding consumers.(special report: State of the Meat Case 2003)

Article Excerpt
Consumers seeking small indulgences in the face of the waning economy are contributing to strong beef demand, relays the National Cattleman's Beef Association. "Beef really owns that enjoyment positioning--consumers love the flavor and as a treat buy steaks or high-quality burgers," says Carl Blackwell, executive director of product marketing for Denver-based NCBA.

NCBA manages the "Beef. It's What's For Dinner" beef check-off marketing campaign. This year's installment is designed to fuel consumer passion for beef and encourages beef meal consumption via print, radio, and TV advertising. A recent poll found that about 87 percent of consumers recognize the 2003 series of "Beef. It's What's For Dinner" ads. Of those consumers who saw the campaign, 72 percent consider beef "the best protein," vs. 48 percent of those who had not seen the ads. High beef awareness bodes well for...

Read the FULL article now - Try Goliath Business News - FREE!   
You can view this article PLUS...

  • Over 5 million business articles
  • Hundreds of the most trusted magazines, newswires, and journals (see list)
  • Premium business information that is timely and relevant
  • Unlimited Access

Now for a Limited Time, try Goliath Business News - Free for 3 Days!
Tell Me More   Terms and Conditions

Get Goliath Business News for 1 year - Just $99 (Save 65%)
Tell Me More   Terms and Conditions

Already a subscriber? Log in to view full article



More articles from Meat Retailer
Pork product evolution: new offerings reflect evolving industry trends..., August 01, 2003
Dinners & entrees: love & hate: over-Skud? Underspaced? Both? Debate r..., August 01, 2003
Make it fast ... and easy: more new convenient, innovative beef produc..., August 01, 2003
Fixed-weight advantage: retailers ponder moving from random to fixed-w..., August 01, 2003
Smokin' in Vegas: retailers and processors review and sample an array ..., August 01, 2003

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.