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HDTV is the medium of the moment for trade shows.

Publication: Crain's Detroit Business
Publication Date: 08-MAR-04 		Format: Online - approximately 598 words
Delivery: Immediate Online Access
Full Article Title: HDTV is the medium of the moment for trade shows.(Special Report)(High definition television)

Article Excerpt
Byline: Jeremy Quittner

At the World Dairy Expo in Madison, Wis., late last year, Pfizer Inc. blew the socks off its competitors. While rivals talked about their products, the New York City-based pharmaceutical giant demonstrated its technological prowess by displaying vivid, high-definition images of its latest drugs at work on a sleek 42-inch plasma screen.

"People walking by our booth are more likely to respond to something they see with that kind of quality image,'' said a spokesman for the company's animal health group. Not surprisingly, although Madison...

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