Home | Business News | Browse by Publication | I | International Journal of Market Research

Editorial.

Publication: International Journal of Market Research
Publication Date: 01-JUN-03 		Format: Online - approximately 967 words
Delivery: Immediate Online Access
Full Article Title: Editorial.(Editorial)

Article Excerpt
This issue contains two papers that won awards at the 2003 MRS Conference. Future issues will include other award-winning and important papers from the Conference.

Our opening paper by Anthony Tasgal received the Best Paper Award from the Conference Committee. 'The science of the brands: alchemy, advertising and accountancy' is a spirited contribution to the two research cultures debate. As Andrew says, you may wonder whether or not this debate has been done to death. Most of us recognise that the rewards of research include both creativity and risk reduction, and that these objectives are likely to require different research approaches. Nonetheless, readers may enjoy being challenged by Andrew's enthusiasm for sweeping away all vestiges of accountability and scientific management, even though he accepts that some aspects of marketing are scientific.

Our other award-winning paper is 'Coolhunting with Aristotle: welcome to the hunt', by...

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!



More articles from International Journal of Market Research
The science of the brands: alchemy, adevertising and accountancy., June 01, 2003
Coolhunting with Aristotle., June 01, 2003
The Kohonen self-organising map as an alternative to cluster analysis:..., June 01, 2003
Is a central tendency error inherent in the use of semantic differenti..., June 01, 2003
Genetic Algorithms for product design: how well do they really work?, June 01, 2003

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.