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Promotional Push Boosts A.M. Shows; Big 3 All Have Something to Crow About; ''Today'' Holds Top Spot.

Publication: TelevisionWeek
Publication Date: 08-DEC-03 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Promotional Push Boosts A.M. Shows; Big 3 All Have Something to Crow About; ''Today'' Holds Top Spot.(TV Currents)

Article Excerpt
Byline: Michele Greppi

If off-network marketing and promotional efforts were ratings points, ABC's "Good Morning America'' would have been the big winner of the battle of the network morning stars this November sweeps.

An unusual promo push behind "GMA'' underlined the fact that the dogfight over dominance among the morning network news shows continues to be hard-fought. The other two core competitors-NBC's "Today'' and CBS's "The Early Show''-also mounted sweeps campaigns, but they were more typical of those shows.

The networks' efforts paid off to varying degrees, as "Today'' maintained its long-held spot at the top of the ratings heap while "GMA'' and "Early'' turned in record performances. The book that closed Nov. 26 proved to be the second-best-ever November sweeps in total viewers (an average of 6.5 million) for "Today.'' It was "GMA's'' biggest November audience (5.2 million) since 1992, and it was "The Early Show's'' biggest November (3.01 million) since 1997.

ABC...

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