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Converting customer feedback into strategic: an Entrieva case study.

Publication: KMWorld
Publication Date: 01-NOV-03
Format: Online - approximately 821 words
Delivery: Immediate Online Access

Article Excerpt
The Challenge

The customer, a Fortune 300 food company with thousands of locations and millions of customers, currently deploys a variety of programs for improving customer satisfaction, food innovation, service quality, product marketing, operations and engineering. Today the information...

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...for managing and maintaining continual customer and employee (manager) feedback is obtained from e-mails, submitted survey forms and other written documents. This strategic feedback is received from thousands of different, disparate sources on a daily basis. As a result, the ability to "make sense" of this large volume of unstructured data and thereby determine if there are either favorable or unfavorable trends (e.g. by geography, food quality or service levels, etc.) is extremely difficult if not impossible. The feedback could only...

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