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Riding ''the crave'': new guide helps meat retailers to assist their customers in preparing beef.

Publication: Meat Retailer
Publication Date: 01-OCT-03
Format: Online - approximately 475 words
Delivery: Immediate Online Access
Full Article Title: Riding ''the crave'': new guide helps meat retailers to assist their customers in preparing beef.(special report)

Article Excerpt
What's the No.-1 reason behind the consumers' love affair with beef? Simply put.... it's the flavor. In recognition of this fact, the Beef and Veal Culinary Center has developed a beef-preparation guide to help retailers, foodservice operators, and processors leverage the flavor component to sell more beef.

Titled "Creating Crave ... The Beef Factor. A Professional's Guide to Understanding Flavor," the 32-page guide was produced by the National Cattlemen's Beef...

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