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Navigation screen is suppliers' window of opportunity.

Publication: Automotive News
Publication Date: 09-NOV-09 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Navigation screen is suppliers' window of opportunity.(NEWS)(Nissan Motor Company Ltd.)(Robert Bosch Corp.)(Chrysler L.L.C.)(Valeo Inc.)(Ford Motor Co.)(QUALCOMM Inc.)

Article Excerpt
Byline: Richard Truett

In January, Nissan Motor Co. will steer what has been mainly a luxury-car feature the navigation screen into new territory when it offers the stand-alone option in the Sentra compact for $400.

The color screen, supplied by Robert Bosch, provides navigation but also can be connected to an iPod or MP3 player and a Bluetooth-enabled cell phone.

The nav screen has become like the iPhone for cars a gold mine for suppliers striving to provide applications such as traffic reports, parking-assist systems and backup cameras.

This year automakers will install about 1.4 million navigation systems worth $2.6 billion in vehicles sold in North America, according to iSuppli Corp., a Los Angeles consulting firm that...

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