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19. MIKE BOYLSON; Power Players.

Publication: Advertising Age
Publication Date: 02-NOV-09 		Format: Online
Delivery: Immediate Online Access
Full Article Title: 19. MIKE BOYLSON; Power Players.(JCPenney Company Inc. chief executive officer)(Financial report)

Article Excerpt
MIKE BOYLSON

CHIEF MARKETING OFFICER, JCPENNEY

THE POWER:

Thanks to new celebrity lines, the opening of its first Manhattan location and upbeat marketing from Saatchi & Saatchi, one of the oldest names in retail has managed to stay fresh. JCPenney's Manhattan location, which opened in August just blocks from...

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