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Downturn Opportunity.

Publication: Qualified Remodeler
Publication Date: 01-SEP-09 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Downturn Opportunity.(Sales & Marketing)

Article Excerpt
Downturn Opportunity

By David Lupberger

With an economic recovery not yet at hand, this is not something you may want to read. You know how hard things are, and you may be tired of this kind of rhetoric. You may also be familiar with the old saying "when one door closes, another one opens." What I want to review this month is a simple fact that due to this economic downturn new opportunities are being created for those nimble enough to respond.

The remodeling market of recent memory thrived on increasing real estate values that showed no signs of topping out. Inexpensive money was available for homeowners to remodel. The issue now is that inexpensive and available money is gone. Due to mortgage excesses, home ownership is becoming a distant dream for many people....

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