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Increasing Market Share After Product Wins Place on Managed Care Formulary.

Publication: Biotech Week
Publication Date: 11-NOV-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
In today's payer-driven pharmaceutical marketplace, winning placement on Managed Care formularies marks only the first step for a product's increased market share. However 90 percent of executives working in Managed Care rate pull through tactics, such as health fairs and formulary update letters, as effective ways to impact demand...

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