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Shoebuy.com Leverages its Successful E-Commerce Platform with Launch of FloraFlora.com.

Publication: PR Newswire
Publication Date: 05-NOV-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
New flower supersite weeds out hidden costs and delivery fees offering free delivery of the freshest floral arrangements and gifts direct from the farm to the consumer's door

BOSTON, Nov. 5 /PRNewswire/ -- Shoebuy.com (http://www.shoebuy.com/), one of the largest retailers of footwear, accessories and related apparel on the Internet and an operating business of IAC , is redefining the floral industry with the launch of FloraFlora.com, a new e-tail flower supersite that guarantees the freshest floral arrangements and eliminates delivery charges and hidden fees. Similar to Shoebuy.com's success as a leading retailer of footwear, the Company is now raising the bar on the way consumers purchase flowers and gifts through supply chain innovation and best in class customer service.

"No Hidden Fees Reward" and FloraFlora.com "Seal of Freshness Guarantee"

If a customer shopping on another flower site experiences hidden fees and instead makes a purchase on FloraFlora.com, the customer can simply email hiddenfees@floraflora.com, indicating the other...

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