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Lilly Pulitzer Celebrates America Recycles Week with the Launch of Lilly Loves Green!

Publication: PR Newswire
Publication Date: 05-NOV-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
PALM BEACH, Fla. Nov. 4 /PRNewswire/ -- Beginning this November, Lilly Pulitzer is launching a year-long "Lilly Loves Green" campaign. Following the brand's 50th Anniversary "Jubilee", the launch of Lilly Pulitzer's year of green comes perfectly timed with America Recycles Week, which runs from November 8th to the 15th. Lilly has never repeated a print in 50 years, and this time their signature prints will raise funding and awareness for important green causes. Looking back over 50 years, what really makes people smile are the old Lillys. Not wrinkled and old. But worn and loved and just eeking good stories. They have a memory of a vacation to somewhere sunburnt and wonderful. A mom saved them for her children. Or a cousin wore them,...

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