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Article Excerpt
Content Delivery Framework Simplifies Management of Publishers' Mobile Content Offerings
SAN DIEGO -- Verve Wireless, the leading provider of mobile publishing technologies to local media companies, and The Associated Press today announced that they are delivering mobile solutions that allow publishers to easily and efficiently launch their own customized, branded mobile applications based on the award-winning AP Mobile platform.
Verve will offer white label app solutions for Android, BlackBerry, iPhone, Nokia, Palm Pre and Windows Mobile.
The Verve/AP White Label App Solution offers publishers "best of breed" technology to accelerate their mobile strategies. Studies show that mobile apps drive 4-X-10X greater usage because they are fast and easier to use. They also allow publishers to build a powerful bond with users because the apps are stored on cell phone screens - in effect, "owned."
"When we launched...
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