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HipCricket Survey: Mounting Consumer Interest Creates Significant Opportunity for Brands to Connect with Customers via Mobile Device.

Publication: Wireless News
Publication Date: 04-NOV-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: HipCricket Survey: Mounting Consumer Interest Creates Significant Opportunity for Brands to Connect with Customers via Mobile Device.(Survey)

Article Excerpt
HipCricket announced it has released its second annual Mobile Marketing Survey in which it reports that 37 percent of consumers would be interested in participating in a mobile customer loyalty program from a brand they trust, 83 percent say their favorite brand has yet to market to them via their most personal device, their mobile phone.

The group further noted...

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