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Keeping fitness fun: you can send video on your phone. Download movies from your computer. Even watch cable TV while flying the friendly skies. So why shouldn't recreation center customers stay connected while they burn calories?

Publication: Parks & Recreation
Publication Date: 01-OCT-09 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Keeping fitness fun: you can send video on your phone. Download movies from your computer. Even watch cable TV while flying the friendly skies. So why shouldn't recreation center customers stay connected while they burn calories?(EQUIPMENT)

Article Excerpt
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THE NEWEST TREND IN FITNESS FACILITY EQUIPMENT is mixing entertainment with exercise. Participants are no longer satisfied to just run or bike to keep in shape--they are looking to get their minds off everyday life.

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"Exercise equipment today is vastly different than lo years ago," says Mike May, director of communication for the Sporting Goods Manufacturers Association (SGMA). "Machines are more attractive, portable, and gender-neutral. They are also easier to use."

Though the equipment itself might have changed, the categories of fitness equipment have not. Treadmills have been the No. 1 fitness machine category for at least 10 years, accounting for 25.9 percent of the $4.22 billion industry. Elliptical machines are second, with $892 million in sales per year, and exercise cycles are $455 million in sales.

With these challenging economic times, fitness facility managers should be looking for the latest trends that will keep members coming back. Below...

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