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Anchors away! Fonterra in Russia brand launch.

Publication: Dairy Industries International
Publication Date: 01-OCT-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: Anchors away! Fonterra in Russia brand launch.(World News)

Article Excerpt
New Zealand dairy giant Fonterra has launched its Anchor cheese brand into Russia, in a three-year licensing agreement with Foodline, a St. Petersburg-based company. This would allow Fonterra to circumvent the impending increase of cheese import duties in Russia.

According to Foodline's chairman Andrew Rozanov, all the cheese will...

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