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Twitter for business ... really?

Publication: Label & Narrow Web
Publication Date: 01-OCT-09 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Twitter for business ... really?(THE BLOGSMITH)

Article Excerpt
Unless you have been living in a cave this past year, you have no doubt heard about Twitter. But like many people, you probably believed it is not a serious business tool and certainly not something the average label converter needs to think about. Right now, it is probably not an essential part of business, but several forward thinking companies are making their presence felt on Twitter.

For the uninitiated, Twitter is what is called a micro-blogging service. What this means is that instead of writing 500-word blog posts, people write very short updates of just 140 characters or less (called "tweets"). So what can you say in 140 characters? More than you would think. While it is true there are some people...

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