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What is the most inspired use of social media marketing that you have encountered or created?

Publication: Communication World
Publication Date: 01-NOV-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: What is the most inspired use of social media marketing that you have encountered or created?(global perspectives)(Brief article)

Article Excerpt
New Zealand

In 2008, Ideas Shop ran a high-impact, low-cost campaign on child poverty that included social media.

Child Poverty Action Group (CPAG) is an Auckland-based charity of volunteers working to eliminate child poverty in New Zealand by 2020. We created a media campaign about the 150,000 New Zealand children (out of a population of 4 million) living in poverty, influenced government policy and positioned CPAG as expert media spokespeople.

Our Facebook "cause" established a cost-effective communication channel. We opened up the application's settings and encouraged anyone to contribute. We linked to media stories online, sent messages to our members...

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