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Communication World
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Forging ahead in cross-cultural communication: with dozens of examples from around the world, this highly readable book tackles the challenges of 21st-century communication.
Publication:
Communication World
Publication Date: 01-NOV-09 |
Format: Online
Delivery: Immediate Online Access |
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Full Article Title: Forging ahead in cross-cultural communication: with dozens of examples from around the world, this highly readable book tackles the challenges of 21st-century communication.(International Communications Strategy: Developments in Cross-Cultural Communications, PR and Social Media)(Book review) |
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Article Excerpt
International Communications Strategy: Developments in Cross-Cultural Communications, PR and Social Media
by Sivia Cambie and Yang-May Ooi
Kogan Page, 2009
222 pages
[ILLUSTRATION OMITTED]
If writing about it makes it so, then authors Silvia Cambie and Yang-May Ooi have reordered the paradigm of strategic communication for the 21st century with their book International Communications Strategy. And not a moment too soon.
For all the talk about change in the communication...
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