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Article Excerpt
Remember the bad old days of corporate communication, when pulling information out of the workforce was like pulling teeth? When finding good stories was as hard as finding a book at Paris Hilton's house?
Those of us of a certain age remember those days--before social media, before new media, before intranets or the Web or even e-mail.
We remember what it was like to try to fill an employee publication with content when managers wouldn't return your calls and leadership wanted to keep all the important information close to the vest.
We remember when doing a story about an actual employee meant that you had to (a) find an employee worth writing about, (b) get access to that employee, (c) get the employee to participate, and then (d) push the story through the approval process, where the employee's manager would suck the life out of it by changing all of your great quotes to corporatespeak and, in the interest of promoting a "team" mentality, insist that you add in the name of every single person the employee had ever come into contact with inside the organization.
I used...
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