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Promotional activity.

Publication: Grocer
Publication Date: 22-AUG-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: Promotional activity.(RICE & NOODLES)(ASDA Group Ltd., Morrisons and Tesco PLC's rice prices and promotions)

Article Excerpt
[ILLUSTRATION OMITTED]

Rice commodity prices had a huge impact on promotional activity, with the price of a metric tonne rising from a 25-year average of $340 to a whopping $1,009 in May 2008. Prices are still relatively high at about $550 but the fall has at least allowed manufacturers to start looking...

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