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Lucas out to build on Jiffy Lube deal: Stadium sponsor hopes to expand quick-lube pact nationally, compete with heavyweights.

Publication: Indianapolis Business Journal
Publication Date: 12-OCT-09 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Lucas out to build on Jiffy Lube deal: Stadium sponsor hopes to expand quick-lube pact nationally, compete with heavyweights.(Lucas Oil Products Inc signed agreement with Jiffy Lube of Indiana)

Article Excerpt
One year alter emblazoning its name on the Indianapolis Colts' mammoth new home, Lucas Oil Products Inc. has leveraged that sponsorship into a pact with Jiffy Lube that company founder Forrest Lucas thinks will score huge profits for his company.

Last month, Lucas Oil signed a deal to be distributed through Jiffy Lube of Indiana, a franchise of 43 oil change centers in Indiana and two in Illinois.

The Brownsburg Jiffy Lube in mid-September became the first in the United States to begin offering Lucas Oil, followed by one in Avon. Two on Indianapolis' west side began offering Lucas Oil early this month.

"Most people get their oil from these quick-lube centers and Jiffy Lube is the biggest," said Lucas Oil founder Forrest Lucas. "If we want to be the No. 1 premium oil, this is where we need to be."

Lucas expects his company's oil to be offered in Jiffy Lubes statewide next year.

"We think this could open doors for us nationwide," he added.

Lucas said the stadium sponsorship deal in Indianapolis made this market an ideal place to launch the company's...

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