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Article Excerpt
Research and Markets (http://www.researchandmarkets.com/research/31f5f3/the_20102015_outl) has announced the addition of the "The 2010-2015 Outlook for Courier, Express, and Parcel (CEP) Services in Africa" report to their offering.
WHAT IS LATENT DEMAND AND THE P.I.E.?
The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by...
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