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Holiday Shopping Season to Start Early but Discounts May Disappoint, Accenture Study Finds.

Publication: Telecommunications Weekly
Publication Date: 04-NOV-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
The Accenture Holiday Shopping Survey released finds that, although consumers intend to shop early this holiday season, a problem may be in store for retailers as shoppers fail to find the discounts that they expect.

"Holiday shopping in 2008 was defined by the huge discounts that were available - and available very early in the holiday season. In 2009, however, retailers will be reticent to offer such generous incentives in the face of rising commodity prices," said Janet Hoffman, managing director of Accenture's Retail practice.

The survey of 526 U.S. consumers found that 69 percent of shoppers expect to do the bulk of their holiday shopping by December 7 (vs. 60 percent in 2008) and more shoppers will shop on "Black Friday" - the day after Thanksgiving - this year (52 percent vs. 42 percent in 2008). However, the vast majority of consumers (86 percent) will not be moved...

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