Home | Business News | Browse by Publication | J | Journal of Transportation

Study: Longer Restyling Cycles Explain U.S. Auto Industry's Loss of Market Share.

Publication: Journal of Transportation
Publication Date: 07-NOV-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
A failure to introduce new products at the same rate as foreign manufacturers explains the dwindling market share of United States auto companies, according to a new Virginia Commonwealth University study to be published in the Journal of Business Research.

"Non-Price Determinants of Automotive Demand: Restyling Matters Most," a study by three economists in the VCU School of Business, analyzed secular market share changes in the automobile and light truck submarkets. Their research revealed that new product, as measured by restyling, represents the dominant determinant of demand in the auto industry. Other factors,...

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!



More articles from Journal of Transportation
NARS Opens Northeast Regional Office., November 07, 2009
CNN Medical Correspondent Sanjay Gupta to Speak at Bunker Hill Communi..., November 07, 2009
AbsolutelyNew Launching 10 Inventive Products in PETCO Stores., November 07, 2009
Fitch Rates $105.965MM Denver CO Airport System Revs, Ser 2009C 'AA+/F..., November 07, 2009
USA Truck Announces Third Quarter Results.(Financial report), November 07, 2009

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.