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Accenture and Adchemy Team to Create Enterprise-Ready Digital Marketing Platform.

Publication: Biotech Week
Publication Date: 04-NOV-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Accenture (NYSE: ACN) and Adchemy, the pioneer of audience relationship management (ARM), have formed a global alliance to help large companies and their agency partners build more effective digital experiences with their customers. The alliance will give clients a new way to identify, engage and acquire customers. As part of the alliance agreement, Accenture has taken a minority equity stake in Adchemy and Tim Breene, Accenture's senior managing director of Strategic Initiatives, has joined Adchemy's Board of Directors (see also Accenture).

The alliance will extend the capabilities of Accenture Interactive, a business launched by Accenture in September that helps companies develop world-class digital marketing capabilities, enhance the development and management of their websites and...

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