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Los Angeles Business Journal
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L.A. toy companies put on their thinking caps; manufacturers are strategizing in hopes of an improved holiday season.
Publication:
Los Angeles Business Journal
Publication Date: 28-SEP-09 |
Format: Online
Delivery: Immediate Online Access |
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Full Article Title: L.A. toy companies put on their thinking caps; manufacturers are strategizing in hopes of an improved holiday season.(RETAIL)(JAKKS Pacific Inc.) |
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Article Excerpt
Remember those night vision goggles that were selling for $80 during last year's holiday season? This year, Malibu toymaker Jakks Pacific
has lowered the price for the new improved model to $60.
That's just one example of L.A. toymakers trying to stimulate consumer spending by cutting prices. Companies are also emphasizing items such as cars and dolls because they're in the lower price category. And some are focusing on products that kids won't forget the next day, such as a Mattel game that players control with their brain waves.
All the toymakers are expecting the upcoming holiday season will be better than last year's.
"We are definitely looking at giving the consumer great value this holiday," said John Ardell, senior vice president of marketing for Jakks Pacific Inc., "whether it be improving the quality of...
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