Home | Business News | Browse by Publication | M | Marketing Week

INTERCONTINENTAL HOTELS GROUP: IHG hotel brands.

Publication: Marketing Week
Publication Date: 29-OCT-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Crowne Plaza

This is positioned as an upscale brand for business and leisure travellers. There are 357 hotels with 121 in the pipeline. IHG is looking to differentiate this brand further in order to make it stand out among its rivals. In different parts of the world, the hotel has a slightly different positioning. In Asia, its estates compete in...



More articles from Marketing Week
LAST WORD: The Secret Marketer.(headhunters)(Viewpoint essay), October 29, 2009
POINT-OF-SALE MARKETING: Retail requires positive touch., October 29, 2009

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.