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Alliance Boots has a global dream.

Publication: Chemist & Druggist
Publication Date: 24-OCT-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
One hundred and sixty years after Boots was founded, Ornella Barra, CEO of the company's wholesale division, reveals Boots' ambition to create a global brand to Chris Chapman

Imagine you're visiting a city, anywhere in the world, for the first time. You need to pop in to a local pharmacy. Alliance Boots chief Ornella Barra wants you to be able to know what services it offers before you even open the door.

"For customers, it's easy to travel across the world," she says. "I want to see the same services and layout [of pharmacies] in different countries."

The vehicles for delivering this global flavour will be the Alphega Pharmacy virtual chain and wholesaler Alliance Healthcare, she says. Alphega acts as an umbrella...

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