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MDA and Industry Partners Seek Innovation to Shape the Future of Books and Virtual Worlds.

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Singapore, Oct 27, 2009 - (JCN Newswire) - As part of the Future of Media initiative, the Media Development Authority (MDA) has once again marshalled leading industry players to collaborate, aiming to stake a claim in the high growth sectors of online publishing and virtual worlds through the calling of innovative proposals.

Tapping on the S$230 million fund under the Singapore Media Fusion plan and S$500 million interactive digital media research and development (IDM R&D) fund from the National Research Foundation, MDA will support the selected proposals for R&D, content aggregation and commercialisation, in addition to business matching with relevant partners.

Dr Christopher Chia, Chief Executive Officer, MDA said: "The Future of Media initiative has created buzz in the interactive digital media sector. Not only are leading companies like Creative Technology, Singapore Press Holdings (SPH) and ST Electronics (Training & Simulation Systems) joining MDA in shaping the new media landscape, they are actively offering their financial support, development platforms, distribution networks and marketing resources."

Previous calls for proposals (CFP) on FutureTV, FutureGames and FutureMobile have attracted a total of 73 proposals. This time, the focus will be on FutureBooks and FutureWorlds - two other high-growth areas identified by MDA and the industry.

According to a Deloitte Study (2008), interactive publishing is expected to grow at a Compounded Annual Growth...

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