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Research and Markets: Innovation, Health Technology Assessment, and Comparative Effectiveness Research: the Obstacle Course to Market Access.

Publication: Business Wire
Publication Date: 27-OCT-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
DUBLIN -- Research and Markets (http://www.researchandmarkets.com/research/5df5d2/innovation_health) has announced the addition of Decision Resources, Inc.'s new report "Innovation, Health Technology Assessment, and Comparative Effectiveness Research: The Obstacle Course to Market Access" to their offering.

The use of health technology assessment (HTA) is growing steadily in Europe, and the U.S. government has recently announced $1.1 billion in funding for comparative effectiveness research (CER) as part of its planned overhaul of the U.S. healthcare system. Payers in all markets will increasingly compare new drugs with established therapies and offer the most favorable pricing and reimbursement terms only to drugs that are deemed innovative.

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