|
Article Excerpt
As the new television brings vampires, aliens, cougars, witches and a fresh batch of medical and police dramas to screens nationwide, it is the variety show hosted by a big-chinned comic that will be the most closely watched.
[ILLUSTRATION OMITTED]
Giving an hour in primetime to Jay Leno for a new show originating from NBC Studios in Burbank is the latest move of an industry in transition to stay relevant to its viewers, curb spending, and keep the loss of advertising dollars in check.
With cable, satellite, DVRs, DVDs, video-on-demand, the Internet and mobile devices all clamoring for attention of potential viewers, the broadcast networks must make changes to remain viable businesses.
They are not on the road to extinction quite yet but it's safe to say that in five or certainly 10 years time, ABC, CBS, NBC and Fox will not exist as they do today.
At an entertainment industry conference earlier this year, NBC Entertainment executive Marc Graboff foresaw the future of network television as one of event programming...
|
|
Looking for additional articles?
Search our database of over 3 million articles.
Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication
name or publication date.
About Goliath
Whether you're looking for sales prospects, competitive information, company
analysis or best practices in managing your organization,
Goliath can help you meet your business needs.
Our extensive business information databases empower business
professionals with both the breadth and depth of credible,
authoritative information they need to support their business
goals. Whether it be strategic planning, sales prospecting,
company research or defining management best practices -
Goliath is your leading source for accurate information.
|
|
