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NBA aims to get closer to fans with web-TV widgets.

Publication: New Media Age
Publication Date: 22-OCT-09 		Format: Online
Delivery: Immediate Online Access
Full Article Title: NBA aims to get closer to fans with web-TV widgets.(National Basketball Association)(Brief article)

Article Excerpt
Basketball association looks at web-TV widgets to let viewers interact with it and each other in real time during matches

The National Basketball Association (NBA) is considering developing interactive widgets for web-enabled TVs to let fans communicate with each other during matches.

The NBA, which recently showcased a pre-season...

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