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How Bloomberg benefits from BusinessWeek; Weekly brings with it relationships with a new group of advertisers.

Publication: Advertising Age
Publication Date: 19-OCT-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: How Bloomberg benefits from BusinessWeek; Weekly brings with it relationships with a new group of advertisers.(NEWS)(Bloomberg L.P.)

Article Excerpt
Byline: NAT IVES

Bloomberg lp's acquisition of BusinessWeek may provide both parties benefits on the editorial side: Bloomberg promises to give BusinessWeek more news pages and help from Bloomberg reporters, while BusinessWeek reporters' access to high-level executives may expand Bloomberg reporters' entree. But Bloomberg ad-sales efforts also stand to gain from BusinessWeek's relationships with marketers....

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