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Article Excerpt
Arylessence, Inc., the innovative fragrance creative house, has expanded fragrance planning services for consumer product marketers seeking to build a competitive edge in products designed for beauty and personal care, home decor, and home care. An integrated 12-part planning process includes fragrance planning tools, new insights, and proven methodologies to help marketers identify fragrance opportunities, develop winning scents, and add competitive power to their brands...
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