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Harley-Davidson Unveils New Single-Brand Strategy, Announcing Plans to Divest MV Agusta.

Publication: Investment Weekly News
Publication Date: 31-OCT-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Harley-Davidson, Inc. (NYSE:HOG) announced its third quarter financial results and unveiled key elements of its go-forward business strategy to drive growth through a single-minded focus on the unique strengths of the Harley-Davidson[R] brand. As part of this strategy, the Company will divest its MV Agusta unit and also discontinue the Buell[R] product line.

"Our objective in acquiring MV Agusta last year was...

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