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Leading European Fashion Brand Bestseller To Open Online Flagship Shop on Taobao.

Publication: Internet Weekly News
Publication Date: 26-OCT-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Bestseller Fashion Group, member of the Danish Bestseller Group and one of the biggest clothing companies in China, has opened a flagship online store on Taobao's Taobao Mall, featuring Bestseller's popular Jack & Jones brand.

"E-commerce is clearly our next logical step in terms of better serving our existing customers while also reaching a broader geographic and demographic base, so the only question was how best to do it," said Dan Friis, co-founder of Bestseller Fashion Group. "Based on its continued strong growth and reach across the nation, reputation for focusing on customer satisfaction, and its dynamism in handling intellectual property protection, we felt Taobao was the obvious choice."

"We believe Bestseller will be a tremendous addition to Taobao Mall, particularly in terms of our...

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