Home | Business News | Browse by Publication | B | Biotech Week

This 2009-2014 Outlook for Healthy Whole Grain and High-Fiber Food Products in Africa is Now Available.

Article Excerpt
Research and Markets (http://www.researchandmarkets.com/research/e8d70b/the_20092014_outl) has announced the addition of the "The 2009-2014 Outlook for Healthy Whole Grain and High-Fiber Food Products in Africa" report to their offering (see also Research and Markets Ltd.).

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The "market" is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E....

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!