Home | Business News | Browse by Publication | C | Crain's Chicago Business

Schafer brews beverage brand; Indie ad agency sells its kids drink, Hogwash, to Pepsi bottler Wis-Pak.

Publication: Crain's Chicago Business
Publication Date: 19-OCT-09 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Schafer brews beverage brand; Indie ad agency sells its kids drink, Hogwash, to Pepsi bottler Wis-Pak.(NEWS)(Pepsi Bottling Group Inc. signed advertising deal with Schafer Condon Carter)

Article Excerpt
Byline: JEREMY MULLMAN

An independent Chicago agency has built its own beverage brand and sold it to a major Pepsi bottler, pushing the trend of ad shops creating their own products.

Schafer Condon Carter, a 20-year-old agency based in the West Loop, has created and sold its brand in one of the most crowded, competitive and complex categories in consumer marketing. The product, Hogwash, is a low-calorie, low-carbohydrate juice drink for kids with a taste reminiscent of Hawaiian Punch.

Schafer confirmed it has sold the brand but declined to disclose the...

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!



More articles from Crain's Chicago Business
Lenders bear down on Luckman protege; Developer Latsko fights to save ..., October 19, 2009
On the Move.(NEWS)(briefs)(Kaplan Higher Education )(Brief article), October 19, 2009
Power play for "clean' coal plant; Draft bill would require state to b..., October 19, 2009

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.