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FINANCIAL SERVICES: Prudential plays its trusted brand card.

Publication: Marketing Week
Publication Date: 22-OCT-09 		Format: Online
Delivery: Immediate Online Access
Full Article Title: FINANCIAL SERVICES: Prudential plays its trusted brand card.(Prudential Corporation PLC signed advertising deal with Leagas Delaney Group Ltd.)(Brief article)

Article Excerpt
'Plain speaking' financial services firm in biggest brand push for three years. By Russell Parsons

The Prudential is to launch a brand campaign to promote itself as a plain speaking and trustworthy provider of pension advice.

The print activity is the financial services firm's biggest brand push for three...

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