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Burger King Corp. Opens First WHOPPER[TM] Bar in Asia.

Publication: Business Wire
Publication Date: 20-OCT-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Second WHOPPER[TM] Bar in Singapore to Open in the Next Few Months

MIAMI -- Burger King Corp. (NYSE:BKC) today announced the opening of its first WHOPPER[TM] Bar restaurant in the company's Asia-Pacific region. The opening is part of Burger King Corp.'s plan to introduce its innovative WHOPPER[TM] Bar concept on a global scale.

"We are committed to diversifying our global restaurant portfolio and driving strategic net restaurant growth across the BURGER KING[R] system," said John Chidsey, chairman and chief executive officer, Burger King Corp. "WHOPPER[TM] Bar is a ground-breaking restaurant concept for our brand, which supports our growth strategy by allowing us to tap into different non-traditional locations, such as stadiums, cruise ships, college campuses and casinos."

"The official opening of our first WHOPPER[TM] Bar in Singapore is yet another example of our efforts to propel the BURGER KING[R] brand forward profitably in the Asia-Pacific region. In fact, we opened more restaurants in the region this calendar year than during the...



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