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Market reactions demand Reman; CNH diversifies from within and offers dealers remanufactured products.

Publication: Implement & Tractor
Publication Date: 01-SEP-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
As the market and consumers embrace remanufacturing options, CNH Global has agreed to develop a full-scale remanufacturing operation and services company as a joint venture with Springfield ReManufacturing Corporation (SRC) to be called CNH Reman.

Eric Bippus, vice president of sales and marketing for CNH Parts & Service, says offering remanufacturing options in this economy is crucial to business. In a two-year research effort, CNH found the main influence on end-user parts purchase decisions is finding OEM-grade, quality products, whether new or remanufactured, readily available at a local dealership.

"Why reman? It lowers the cost of ownership," Bippus says....

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