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Harley-Davidson Unveils New Single-Brand Strategy, Announcing Plans to Divest MV Agusta.

Publication: PR Newswire
Publication Date: 15-OCT-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
VARESE, Italy, Oct. 15 /PRNewswire/ -- Harley-Davidson, Inc. today announced its third quarter financial results and unveiled key elements of its go-forward business strategy to drive growth through a single-minded focus on the unique strengths of the Harley-DavidsonA' brand. As part of this strategy, the Company will divest its MV Agusta unit and also discontinue the BuellA' product line.

"Our objective in acquiring MV Agusta last year was primarily to expand our presence in Europe, and was a recognition of MV Agusta's proud legacy. While growth in...

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