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Article Excerpt
PALM BEACH GARDENS, Fla. -- Sobieski Vodka, Poland's #1 premium vodka, and Madison Square Garden, today announced the expansion of a multi-year marketing agreement that will offer Sobieski exposure across Madison Square Garden's unrivaled set of assets. Continuing the relationship established in March 2008, the Sobieski Vodka brand will be exposed to over four million people annually at more than 275 events, including New York Knicks and Rangers home games, at Madison Square Garden.
"Our expanded agreement with Sobieski Vodka offers a tremendous opportunity to continue to build Sobieski's brand by leveraging the magic of Madison Square Garden, and the passionate fan bases of the Knicks and Rangers," said Scott O'Neil, president, MSG Sports. "This...
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