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American artisan cheese: supermarkets can spice up the cheese case by featuring American artisan cheeses. Jamie Wichlacz, marketing manager of BelGioioso Cheese, discusses some ways these specialty cheeses can add big sales to the deli department.

Publication: Grocery Headquarters
Publication Date: 01-SEP-04
Format: Online - approximately 684 words
Delivery: Immediate Online Access
Full Article Title: American artisan cheese: supermarkets can spice up the cheese case by featuring American artisan cheeses. Jamie Wichlacz, marketing manager of BelGioioso Cheese, discusses some ways these specialty cheeses can add big sales to the deli department.(Dairy)(Advertisement)

Article Excerpt
What's the best way for supermarkets to merchandise and display American artisan cheeses?

Jamie Wichlacz: Creating an American artisan cheese section in the deli and specialty cheese case offers customers a great value. Each year the number of top-quality, award-winning cheeses produced in the United States increases, providing an extensive assortment to choose from. Retailers should consider their customers' needs and make it a goal to create a section with the objective of offering quality cheeses that sell because of value and their origin. American artisan cheese makers take great pride in their craft. Featuring cheese varieties displayed by the particular...

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