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Women's Groups and Businesses Create a Conduit with Their Communities and Get Access to Millions of New Users.

Publication: Business Wire
Publication Date: 12-OCT-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
iVillage and Other Women-Focused Networks Are Reaching More Women with the New Marketing Toolkit, including Browser Add-ons and Social Media Tools

SAN MATEO, Calif. -- Conduit, the company enabling web publishers to distribute their offerings directly and through its global network of publishers, today announced strong growth among women-focused online communities. In fact, to-date, more than 750 community toolbars have been deployed by and for women-focused communities, showcasing a broad range of interests. According to these publishers, the distribution opportunity that they have gotten using the Conduit platform has dramatically expanded use of their social media channels for sharing information and creating communities around the...

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